?!DOCTYPE html> 2018?-9月保健食品销售额?40.7亿元 均价提升?-- 首席直销?/title> <link rel="stylesheet" type="text/css" href="http://news.zhixiaoguan.com/Content/index.css"> <meta content="IE=edge,chrome=1" http-equiv="X-UA-Compatible"> <meta content="width=device-width, initial-scale=1.0, user-scalable=no" name="viewport"> <meta content="telephone=no" name="format-detection"> <meta content="yes" name="apple-mobile-web-app-capable"> <meta content="black" name="apple-mobile-web-app-status-bar-style"> <meta name="keywords" content='保健食品'> <meta name="description" content='2018?-9月保健食品销售额?40.7亿元 均价提升?> <script src="http://news.zhixiaoguan.com/Scripts/jquery-1.10.2.min.js"></script> <script src="http://news.zhixiaoguan.com/Scripts/news.js"></script> <meta http-equiv="Cache-Control" content="no-transform" /> <meta http-equiv="Cache-Control" content="no-siteapp" /> </head> <body> <div style="position:fixed;left:-9000px;top:-9000px;"></div> <div class="mtbdnye_header"> <div class="mtne_top"> <div class=""> <!--<a href="#"><img src="http://m.people.cn/img/WIRELESS/2014/07/85/images/logo2.gif"></a>--> </div> </div> <div class="mtne_title"> <h3>2018?-9月保健食品销售额?40.7亿元 均价提升?/h3> </div> <div class="mtne_bottom"> <span class=" fl"> <span>本文来源?/span>国信证券经济研究所 </span> <span class="fr">2018-10-26 11:36:17</span> </div> </div> <div class="mtne_text"> <p>首席直销官讯 <span style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal;">2018?-9月保健食品销售额?40.7亿元,同比提?6.2%,其中销量增23.1%,均价增10.6%,实现量价齐升。其中单9?8.9亿同?9.7%,环?月持续回暖?/span></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">从品牌及公司层面,汤臣倍健持续量价齐升?018?月汤臣倍健完成销?.31亿(+44%),Swisse完成销?.02亿元?26%),Muscletech完成销?.37亿元?10%)?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><strong>行业总览</strong></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal; text-align: center;"><img src="http://images.dsdod.com/NewsPic/20181026/20181026094944news.jpg" data_ue_src="http://images.dsdod.com/NewsPic/20181026/20181026094944news.jpg"/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">2018年月9全网销售额数据受国庆节前消费影响较明显,行业销售环比数据有所回升,保健食品、纯奶、酒类、调味品同比增速靓丽?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">从价格的角度,保健食品、奶粉、休闲食品、调味品、白酒等行业均价提升较明显,消费升级趋势延续?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">从销量的角度,保健食品、乳制品、调味品、啤酒鸡尾酒增速较快?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><strong>保健食品总览</strong></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><br/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal; text-align: center;"><img src="http://images.dsdod.com/NewsPic/20181026/20181026090945news.jpg" data_ue_src="http://images.dsdod.com/NewsPic/20181026/20181026090945news.jpg"/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">行业增速环比回升,高端化诉求强化?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">保健品行?018?-9月销售额?40.70亿元,同比提?6.2%,其中销量增23.1%,均价增10.6%,实现量价齐升,整体仍保持较快增速?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">其中??8.91亿同?9.7%,环?月增速上涨,销量同?3%,均价同?.2%,销售态势上升?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">客单?00元以上占比由去年同期22%提升?6%?00元以下占比由22%下降?0%,高端化趋势显现,消费者对于保健品的品质诉求不断提升?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">从品牌及公司层面,汤臣倍健表现亮眼,量价持续提升?018?月汤臣倍健完成销?.31亿(+44%),Swisse完成销?.02亿元?26%),Muscletech完成销?.37亿元?10%);品牌份额看,汤臣占比由去年同?.2% 提升?.9% ,Swisse占比?.6%下降?.4%?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">分量价来看,9月汤臣倍健销量同?26%,增速环?2pcts,而Swisse销量同?15%,增速环?16pcts,Muscletech销?14%,增速环?7pcts;价格端汤臣倍健单价略高于Swisse?月均?14%高Swisse?10%,Muscletech乳清蛋白品类均价明显高于平均水平?月均?4%?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">销售额?018?月销售额18.91亿,增速提?nbsp;?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">2018?月,保健食品全网销售额18.91亿,9月销售额较去年同期增?9.7%,呈现上升态势?月销量同?23%,均价同?5.2% ?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><strong>品类解析</strong></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><br/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal; text-align: center;"><img src="http://images.dsdod.com/NewsPic/20181026/20181026093645news.jpg" data_ue_src="http://images.dsdod.com/NewsPic/20181026/20181026093645news.jpg"/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">海外膳食/保健/普通膳食营养食?.94/3.95/6.36亿,普通膳食营养食品大幅增长?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">保健食品全品类回落态势明显,其中,海外膳食营养补充食品2018?月销售额7.94亿,占比42%,同比上?2%?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">保健食品主要包含国产膳食营养补充剂,占比21%,同比上?0%?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">普通膳食营养食品主要包含运动营养食品与体重控制食品,占?4%,同比增?2%?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><strong>价格区间</strong></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><br/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal; text-align: center;"><img src="http://images.dsdod.com/NewsPic/20181026/20181026095745news.jpg" data_ue_src="http://images.dsdod.com/NewsPic/20181026/20181026095745news.jpg"/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">200元以下占比压缩,200-400元占比平稳,400元以上占比增加?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">2017/9?018/9各价格区间份额变动:100元以?2% ?nbsp;20%?00-200?0% ?nbsp;29%?00-400?6% ?nbsp;26% ?00元以?2% ?nbsp;26%?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">200元以下的中低端产品比重出现下降,200-400元区间份额平稳,400元以上中高端产品比重上升 ?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><strong>品牌份额</strong></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><br/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal; text-align: center;"><img src="http://images.dsdod.com/NewsPic/20181026/20181026091446news.jpg" data_ue_src="http://images.dsdod.com/NewsPic/20181026/20181026091446news.jpg"/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">汤臣倍健继续维持保健品龙头地位?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">2017/9?018/9各品牌份额变动:汤臣倍健6.2% ?nbsp;6.9% ,Swisse5.6% ?nbsp;5.4%,麦斯泰?.3% ?nbsp;2.0%?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><strong>品牌月度表现</strong></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;"><br/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal; text-align: center;"><img src="http://images.dsdod.com/NewsPic/20181026/20181026093046news.jpg" data_ue_src="http://images.dsdod.com/NewsPic/20181026/20181026093046news.jpg"/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal; text-align: center;"><img src="http://images.dsdod.com/NewsPic/20181026/20181026094446news.jpg" data_ue_src="http://images.dsdod.com/NewsPic/20181026/20181026094446news.jpg"/></p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">汤臣倍健2018?月销售额1.31亿,Swisse1.02亿紧随其后?/p><p style="color: rgb(0, 0, 0); font-size: 16px; line-height: normal; white-space: normal;">从量价来看,Muscletech等乳清蛋白品类均价明显高于普通膳食营养补充剂;汤臣倍健客单价略高于Swisse?/p><p>请输入内?br/></p> </div> <div style="display:none;"> <img src="/images/zxg_logo_share.png" /> </div> <div class="mt_nei_bd"><span class="minqian"></span><span>保健食品</span></div> <div class="mtne_laizi"> <span class="laz-L">原文已经?a href="http://www.pictaweb.com">首席直销?/a>转码</span> <span class="fr"><a href='' target="_blank">查看原网?/a></span> </div> <div id="relateNews" class="mtne_pingl xgyd_nav list_head"> <h3>相关阅读</h3> <nav> </nav> </div> <div class="mtne_pingl"> <h3>精彩评论</h3> <ul> </ul> <h4 id="loadMorePL">加载更多评论</h4> <input id="n_id" name="n_id" type="hidden" value='416428' /> <input id="nc_id" name="nc_id" type="hidden" value='0' /> </div> <a href="http://www.pictaweb.com/">pk10˫ƻһ</a> <script> (function(){ var bp = document.createElement('script'); 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